In the rapidly evolving landscape of electric mobility, India’s automotive giant Mahindra & Mahindra has embarked on an ambitious journey to transform itself from a traditional SUV manufacturer into a global electric vehicle powerhouse.
At the forefront of this transformation stands the BE.09, a flagship electric SUV coupe concept that represents the pinnacle of Mahindra’s new “Born Electric” vision.
Unlike conventional vehicles retrofitted with electric powertrains, the BE.09 has been conceived from the ground up as an electric vehicle, embodying the company’s forward-thinking approach to sustainable transportation.
Genesis of the BE Range
Mahindra’s electrification strategy took a decisive turn in August 2022 when the company unveiled five electric SUV concepts at their design studio in Oxfordshire, UK.
These concepts were divided into two distinct sub-brands: XEV and BE. While the XEV models represent electric evolutions of existing Mahindra vehicles, the BE (Born Electric) range signals a completely fresh start with no internal combustion engine counterparts.
The BE lineup consists of three models: the BE.05, BE.07, and the flagship BE.09. Each represents different segments and body styles, targeting various consumer preferences and price points.
The BE.09 stands as the most premium offering, designed to showcase Mahindra’s technological capabilities and design prowess on a global stage.
This strategic approach allows Mahindra to simultaneously maintain continuity with its established customer base through the XEV models while boldly stepping into the future with the revolutionary BE range.
The BE.09, as the apex of this new family, carries the responsibility of establishing Mahindra as a credible player in the premium electric vehicle segment internationally.
Design Philosophy: Heartcore by Mahindra
The BE.09’s design falls under Mahindra’s newly established “Heartcore” design language, developed under the guidance of Pratap Bose, who joined Mahindra from Tata Motors in 2021.
This philosophy aims to create emotional connections through bold, distinctive styling that stands apart from conventional automotive designs.
The BE.09 features a dramatic coupe-SUV silhouette with a prominent sloping roofline that merges seamlessly into a muscular rear section.
The front fascia is characterized by C-shaped LED daytime running lights connected by an LED light bar, creating a striking light signature that’s instantly recognizable.
Short front overhangs and a longer rear overhang emphasize the vehicle’s dynamic proportions, while flared wheel arches house large aerodynamically optimized wheels.
Unlike many contemporary electric vehicles that adopt minimalist, futuristic aesthetics, the BE.09 embraces a more assertive and muscular character, staying true to Mahindra’s SUV heritage while pushing design boundaries.
This deliberate choice positions the BE.09 as an emotional product rather than merely a rational transportation solution.
The interior, though not fully revealed in concept form, is expected to feature an expansive, minimalist dashboard dominated by a full-width screen.
Mahindra has indicated that sustainable materials will play a significant role in the cabin design, reflecting the vehicle’s environmentally conscious ethos.
INGLO Platform: The Foundation of Electric Excellence
Underpinning the BE.09 is Mahindra’s revolutionary INGLO platform, specifically developed for electric vehicles.
This skateboard architecture represents a clean-sheet approach, liberated from the compromises inherent in platforms that must accommodate both internal combustion engines and electric powertrains.
The INGLO platform enables several key advantages:
Optimized Packaging: By placing the battery pack flat beneath the floor, the platform maximizes interior space while maintaining a relatively low overall height. This allows the BE.09 to combine a coupe-like silhouette with genuine four-passenger comfort.
Scalable Architecture: The platform can accommodate different wheelbases, track widths, and body styles, enabling Mahindra to deploy it across various vehicle segments with minimal modifications.
Advanced Battery Integration: Designed to house battery packs ranging from 60 to 80 kWh, the platform incorporates sophisticated thermal management systems and structural protection for the batteries.
Flexible Powertrain Configuration: The architecture supports both rear-wheel drive and all-wheel drive layouts, allowing for different performance variants.
High-Voltage Architecture: The 800-volt electrical system enables ultrafast charging capabilities, significantly reducing charging times compared to conventional 400-volt systems.
This platform represents a considerable investment from Mahindra, developed in partnership with Volkswagen Group and leveraging some components from VW’s MEB platform.
This collaboration provides Mahindra with access to proven technology while allowing customization for specific requirements and market conditions.
Powertrain: Performance Meets Efficiency
While specific technical details for the BE.09 remain partially under wraps, indications from Mahindra suggest that it will feature the most powerful electric drivetrain in the BE lineup. The INGLO platform’s capabilities point to impressive performance parameters.
The BE.09 is expected to utilize an all-wheel-drive configuration with dual motors (one on each axle), delivering a combined output of approximately 394 horsepower (290 kW). This setup would enable brisk acceleration and confident handling in various conditions.
Battery capacity will likely be around 80 kWh, representing the upper end of what the INGLO platform can accommodate.
With this size battery, the BE.09 targets a WLTP-certified range of approximately 450 kilometers, positioning it competitively in the premium electric SUV segment.
Charging capabilities stand out as a significant advantage, with the 800-volt architecture supporting DC fast charging rates up to 175 kW.
This enables the battery to charge from 20% to 80% in approximately 20 minutes under optimal conditions—a crucial feature for reducing range anxiety and enhancing practicality for longer journeys.
Regenerative braking will be implemented with multiple selectable levels, allowing drivers to customize the driving experience from conventional-feeling to one-pedal driving. This system recuperates energy during deceleration, redirecting it back to the battery to extend range.
Technology: Intelligence Embedded
The BE.09 is positioned as Mahindra’s technological flagship, showcasing cutting-edge features that elevate both safety and convenience.
While some details remain conceptual, the production version is expected to incorporate advanced systems drawing from technologies previewed in earlier BE models that have reached production.
Central to the interior experience is a comprehensive digital ecosystem. A multi-display setup is anticipated, potentially consisting of a driver information display, central infotainment touchscreen, and passenger display, all unified through a cohesive interface. Augmented reality features for navigation will likely be incorporated into a heads-up display system.
Connectivity stands as a core element, with 5G capabilities enabling over-the-air updates, remote diagnostics, and seamless integration with smartphones and home automation systems.
Vehicle-to-Load (V2L) functionality will allow the BE.09 to power external devices or even feed electricity back to the grid in compatible regions.
Advanced Driver Assistance Systems (ADAS) will provide Level 2+ autonomous capabilities, including adaptive cruise control, lane-keeping assistance, automatic emergency braking, blind-spot monitoring, and parking assistance.
The sensor suite is expected to include cameras, radar, and ultrasonic sensors strategically positioned around the vehicle.
Interior comfort technologies will likely include multi-zone climate control, air purification systems, customizable ambient lighting, and premium audio solutions. Biometric authentication may be incorporated for personalized settings and enhanced security.
Market Positioning and Timeline
The BE.09 targets the premium electric SUV coupe segment, positioning itself as a competitor to vehicles like the Audi Q4 e-tron Sportback, Tesla Model Y, and potentially even more premium offerings. This ambitious positioning reflects Mahindra’s confidence in the vehicle’s design, technology, and performance capabilities.
According to Mahindra’s announced timeline, the BE.09 is expected to be the last model in the BE range to enter production, with a tentative launch date in 2027. This follows a staged rollout strategy for the BE lineup:
BE.05: Scheduled for launch in October 2025
BE.07: Planned for release in April 2026
BE.09: Targeted for introduction in 2027
This sequential approach allows Mahindra to establish the BE sub-brand gradually, incorporate learnings from earlier models, and refine production processes before launching the flagship BE.09. It also provides time to develop the charging infrastructure necessary to support these vehicles effectively.
Pricing for the BE.09 remains speculative at this stage, but industry analysts suggest it could range between ₹45-50 lakh (approximately $53,000-$60,000), positioning it as Mahindra’s most premium offering.
This pricing strategy reflects both the vehicle’s advanced features and Mahindra’s ambition to establish itself in higher market segments.
Global Ambitions: Beyond Indian Shores
The BE.09 represents more than just another addition to Mahindra’s domestic lineup—it embodies the company’s global aspirations.
Unlike many previous Mahindra vehicles primarily designed for the Indian market, the BE range has been developed with international standards and preferences in mind from inception.
This global outlook is evident in several aspects. The design team, based in the UK’s Oxfordshire, brings diverse international perspectives to the vehicle’s aesthetics.
The partnership with Volkswagen Group ensures compliance with rigorous global quality and safety standards. The 800-volt architecture and fast-charging capabilities align with advanced charging infrastructure being developed in Europe and North America.
Markets in Europe, Australia, and select Asian countries are likely initial export targets for the BE.09, leveraging Mahindra’s existing presence in these regions.
Entry into the competitive North American market remains a possibility, though regulatory hurdles and established competition present significant challenges.
This international focus represents a bold step for Mahindra, traditionally known for practical, value-oriented vehicles in its home market.
The BE.09 signals a transformation toward becoming a global technology leader rather than merely a value player—a transition few automotive brands from emerging markets have successfully achieved.
Challenges and Opportunities
The journey from concept to commercial success for the BE.09 is fraught with challenges. The most immediate hurdle is translating the striking concept design into a production-ready vehicle that maintains its visual impact while meeting regulatory requirements and manufacturing constraints.
Battery supply chain security presents another significant challenge. As global competition for battery materials intensifies, ensuring consistent access to high-quality cells at competitive prices will prove crucial for the BE.09’s commercial viability.
Mahindra’s partnership with Volkswagen provides some advantages, but further supply arrangements may be necessary.
Charging infrastructure development, particularly in the Indian market, remains uneven. While urban centers are seeing rapid expansion of charging networks, broader geographic coverage essential for long-distance travel lags behind. The BE.09’s success will partially depend on the maturation of this infrastructure by its launch date.
Brand perception presents both a challenge and opportunity. Mahindra must elevate its brand image from a maker of rugged, practical vehicles to one capable of delivering sophisticated, premium electric products—a significant shift in consumer perception.
However, if successful, this transformation could position Mahindra advantageously in the expanding global electric vehicle market.
Finally, pricing strategy will prove delicate. The BE.09 must be premium enough to be credible against established luxury competitors while offering sufficient value to tempt customers from these brands. Finding this balance in different markets with varying competitive landscapes will require nuanced approaches.
The Broader Vision: Electrification as Transformation
The BE.09 exists within Mahindra’s comprehensive “Electric Vehicle” strategy, which extends beyond simply replacing combustion engines with electric motors. Instead, it represents a fundamental rethinking of what vehicles can be when liberated from traditional constraints.
This broader vision encompasses several dimensions:
Environmental Responsibility: Beyond zero tailpipe emissions, Mahindra has indicated commitments to sustainable manufacturing processes, responsible material sourcing, and end-of-life recycling for the BE range.
Digital Integration: The BE.09 is conceived as a node in a larger digital ecosystem rather than an isolated product, connecting with homes, infrastructure, and other vehicles through sophisticated digital interfaces.
Ownership Experience Reimagining: Mahindra is exploring alternative ownership models, including subscription services and shared mobility options, recognizing changing consumer preferences regarding vehicle possession.
Industrial Transformation: The BE range catalyzes Mahindra’s industrial evolution, accelerating the development of new manufacturing techniques, supply chains, and workforce capabilities essential for success in the electric era.
This holistic approach positions the BE.09 not merely as a product but as a manifestation of Mahindra’s vision for sustainable, connected mobility—a vision that could reshape both the company and the broader automotive landscape.
Mahindra BE9 come with full luxury features loaded
The Mahindra BE.09 represents far more than just another electric vehicle; it embodies a traditional manufacturer’s bold reinvention for an electrified future.
As the flagship of the BE range, it carries the responsibility of establishing Mahindra’s credentials in the premium electric segment—a position few would have associated with the brand just years ago.
Its success will be measured not only by sales figures but by its ability to transform perceptions of Indian automotive engineering and design capabilities globally.
The BE.09 aims to demonstrate that compelling electric vehicles can emerge from new players, challenging the dominance of established luxury brands and specialized electric vehicle manufacturers.
For Indian consumers, the BE.09 offers a homegrown alternative to imported premium electric vehicles, potentially providing better adaptation to local conditions and more accessible service networks.
For international markets, it presents a fresh perspective in a segment increasingly defined by visual and technological conformity.
While the road from concept to commercial success remains long and challenging, the ambition behind the BE.09 signals Mahindra’s determination to secure a meaningful position in the electric future of transportation.
In this context, the BE.09 is not merely a product but a statement of intent from a company undergoing profound transformation—a transformation that may well foreshadow the evolution of the automotive industry itself as it navigates the transition to sustainable mobility.